How to Improve Your Organic Reach on Instagram

sakibkhan22197 · Post by **sakibkhan22197** » Sat Apr 19, 2025 7:05 am

Just like the drop in organic reach observed when Facebook launched its algorithm, the consequences are the same on Instagram.

If you want to maintain your digital reach, here are some tips to avoid its decline on Instagram:

Write effective captions – Make them engaging for your followers. Tell a story, explain something, or include a call-to-action button that links to your website or a contest. Check out our complete guide, How to Boost Instagram ghana phone number data Engagement with Effective Captions .
Post videos – Time spent watching videos on Instagram increased by 40% in just six months in 2016. Instead of likes, the number of views is a good way to gauge the engagement your video is generating.
Use relevant hashtags – Hashtags help your content appear in Instagram search results. This increases your chances of attracting new users, getting more likes, and increasing engagement. For steps, check out Hootsuite's guide, Hashtags on Instagram: The Ultimate Guide for Brands .
Bonus: Download our free how-to guide to effectively using hashtags on your social media. Boost your traffic and target specific online communities with ease.

Post quality content – Instagram may remove poor-quality posts. Don't risk this by posting a grainy image or blurry video.
Cross-promote – You should already be using this technique, which involves promoting your Instagram content on other social media platforms. This boosts traffic to your Instagram account.
Drive engagement with an Instagram contest – An engaging post is a great way to engage and capture the interest of your audience. This will get people talking about and engaging with your brand. For our contest tips and ideas, check out our post, How to Run a Contest on Instagram .
Invest in paid social media advertising. Promote your content with paid advertising campaigns to ensure your audience sees it. Instagram advertising works similarly to Facebook advertising : you can easily create campaigns that will run on both platforms.
Get noticed on Instagram with paid advertising. Use Hootsuite's AdEspresso or Hootsuite Ads to easily optimize and manage your campaigns. You'll benefit from ready-made ad formats, audience targeting options, and customized reporting based on the metrics that matter to you.