UX skills and basic design skills

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User experience and the associated processes will become even more important in the future. AI tools, among others, can take over the research of potential customers and the alignment of marketing strategies with the digital customer journey . Marketers must then apply this knowledge and create the right user experience for each target group. For example, AI-powered tools like Adobe Sensei analyze user behavior data to optimize UX design in real time.

In addition to traditional design skills and a great deal of creativity, this also requires lithuania phone number data knowledge of image editing and creation tools such as Canva, Midjourney, or Leonardo AI. Smartly integrating these tools into the design process can therefore be a decisive advantage in online marketing .

Operational skills
Marketing also requires organization. With schedules, budget calculations, and other hard skills, content can be placed in a targeted manner via email, social media, and other platforms, strengthening the brand in the long term. AI-based tools such as Hubspot or Hootsuite , which perform budget calculations and create editorial plans, can help with this organization.

Soft skills in online marketing
However, specialist knowledge of individual marketing disciplines alone won't guarantee success. This also requires various soft skills to gain the trust of your target audience and gain access to them. Employers don't necessarily require a highly professional, long-term training program or a specific degree. Rather, they require an understanding of technology and the ability to continually re-acquire skills, as the industry is rapidly evolving.

Creativity: A career in marketing requires creativity in particular to stand out from others in this vast field.
Communication skills: Whether with other departments or your own team – marketing combines many disciplines and therefore good coordination is essential.
Flexibility: Marketing doesn't adhere to weekends, closing time, or the 11 a.m. coffee break. Anyone who works here must demonstrate commitment—even outside of the 9-to-5 schedule.
Interest in new things: Curiosity is one of the important qualities required in this profession, as marketing is constantly changing.