Google Ads Checklist: The Basics

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Since internal and external factors can change in a short space of time – for example, the competitive situation or the number of missed impressions due to bids that are too low – you should not put off some to-dos.

For other factors, however, weekly or monthly checks are sufficient.

Our Google Ads checklist shows you when and at what frequency you should check which italy phone number data tasks for each Google Ads account. In addition to our template, you can of course also use Excel lists or other checklists – depending on what works best for you.

Brief profile of the Google Ads account
The first step is to record basic account information such as:

Account name
Account ID
Creation date (How long has the account existed?)
Main contact person (supervising contact person)
Accessibility (email address and telephone number)
This gives you a kind of profile of the account.

Collect campaign data and set KPIs
Google Ads and related tools like Google Analytics provide you with a wealth of metrics and analytics. The trick is to focus on the right data when you have so much data.

Document the overall goal the campaigns should achieve, by when or within what period of time, and what specific performance figures are behind it.

You should prepare the associated KPIs (key performance indicators) in such a way that you can quickly gain an overview of them at any time. Tools such as Google Data Studio or Supermetrics can help with this.