Email marketing automation is a subsidiary approach to marketing automation. It's also one of the most widely used features in marketing software. In short, email marketing aims to streamline strategic communications with customers to save time while increasing conversions.
Here are some of the main activities related to email marketing automation:
Segmentation : Creating sublists based on specific actions taken by prospects. For example, opening an email, clicking, responding, etc.
Personalization : sending more personalized emails to prospects,
Drip Campaigns : Automating a series of emails to engage and nurture leads.
2. Prospect Interview
As we discussed earlier, not all prospects are created equal. Depending on their level of knowledge and sophistication, a different approach to marketing communications is required.
This is where lead nurturing comes in handy. Lead nurturing involves building relationships with prospects through educational methods, with the goal of moving them through the sales cycle.
Definition and stages of lead nurturingDefinition and stages of lead nurturing
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For example, let's say you own a business that sells sunscreen rcs data lebanon products. In this case, you might have different types of customers. For example:
people who are unaware of their daily sun exposure levels,
potential customers looking for a solar product specific to their activity,
convinced people who already own several similar products.
In this example, you can't offer the same message to all three audiences. Each is at a very different stage of the process. People who are unaware of the long-term effects of sun exposure will likely need more information before deciding if you're the right solution for them. On the other hand, people looking for sunscreen may be more open to receiving an offer. In other words, lead nurturing is a marketing effort that guides your prospects through your sales funnel and provides them with useful content at the right time.