4 solutions for multilingual brochures

[sakibkhan22197]

When I was on vacation in Sri Lanka some time ago, I was thrilled by the new impressions I gained in this amazing country. Not only is the country beautiful, but the script is too. Curved lines and ornate letters... but unfortunately, I couldn't read this foreign script. I was always happy when street signs and menus at least had English translations. I'm grateful when I'm offered texts in a language I can understand. In a professional environment, it's therefore customer-friendly to provide product information in different languages. Multilingual brochures, for example, are a good solution for this.

Sinhalese_fourquartersfour-quarters in Sinhalese – curved lines and ornate letters


Download: Checklist brochure
Why a multilingual brochure?


The fundamental question is whether a multilingual brochure makes any sense at all, pakistan phone number data or whether it might not be easier to create separate brochures for each language. While in the past production costs meant that people endeavored to create a compact brochure, today brochures can be produced relatively cheaply. With multilingual brochures, there is always the problem of elegantly incorporating the different languages ​​without them appearing cramped or squashed. It is also important to bear in mind that the space required by different languages ​​​​for the same message can vary greatly. Therefore, multilingual brochures require a layout that is as variable as possible. Given the fall in prices due to online printing, individual brochures in different language versions and the associated larger print volumes would no longer be a problem.



Advantages and disadvantages of multilingual brochures.
The disadvantage of having multiple brochures in different languages ​​is that you then have to bring them all up to date when they are updated, for example. From my many years of experience in marketing at an international company, I am also familiar with the logistics and storage problems associated with printed materials. It goes without saying that more space is needed for many different brochures, usually with small print runs, than for a few multilingual brochures with larger print runs. Unfortunately, as is often the case, the brochure in the language you want to take to the trade fair is used up or is no longer up to date and needs to be reprinted. It is therefore easier to have a multilingual brochure in a large print run, which can then be distributed widely. Furthermore, the internal logistics in the marketing warehouse must be designed so that the sales department can quickly find the right language. This can sometimes lead to a space problem.