Showcase related products.
Provide more information about the clicked product/category.
Offer reviews, testimonials, or use cases.
Highlight benefits or features relevant to their implied interest.
Goal: Nurture interest, educate, and push towards conversion.
Data Used: Specific link clicks (product pages, category pages, service descriptions).
3. Abandoned Cart Recovery (Email Triggered by On-Site Behavior from Email Click)
Behavior Trigger: User clicked an email link, browsed products, added items to their cart on your website, but did not complete the purchase. (Requires website tracking integration).
Retargeting Email: Send a reminder about korea email list their abandoned cart, list the items, potentially offer a small discount or free
Goal: Recover lost sales, reduce cart abandonment rates.
Data Used: On-site "add to cart" event linked to email subscriber ID.
4. Browse Abandonment (Email Triggered by On-Site Behavior from Email Click)
Behavior Trigger: User clicked an email link, viewed specific product pages on your website multiple times, but didn't add to cart. (Requires website tracking).
Retargeting Email: Remind them of the products they viewed, suggest complementary items, offer social proof (reviews), or address common concerns about the product.
Goal: Capture interest early, nurture prospects before they abandon a cart.
Data Used: On-site product view events linked to email subscriber ID.
5. Content Consumption Follow-Up
Behavior Trigger: Subscriber clicked on a link to a blog post, webinar registration, or downloaded an ebook/whitepaper from an email.
Retargeting Email:
Provide related content (other blog posts, videos).
Suggest next steps (e.g., sign up for a demo after downloading a guide).
Ask for feedback on the content.
Goal: Deepen engagement, establish expertise, move users down the funnel.
Data Used: Clicks on specific content links, download confirmations.
6. Upsell/Cross-Sell Post-Purchase (Based on Transactional Email Behavior)
Behavior Trigger: User opened and clicked a transactional email (e.g., order confirmation, shipping update) and/or completed a purchase.
Retargeting Email: Recommend complementary products, accessories, or premium versions of their recent purchase.
shipping, and provide a clear link back to the cart
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