The Online Opportunity & Strategy

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A Deeper Dive into the Core Modules
The 26 modules of the "Fundamentals of Digital Marketing" course cover a wide range of topics, providing a holistic view of the digital marketing ecosystem. Here’s a breakdown of the key areas you'll explore:



Understanding the digital landscape, setting online goals, kazakhstan email list and planning a robust digital business strategy.
Learning about how businesses can establish and leverage an online presence.
Building a Web Presence:

Choosing the right online presence (website, social media, apps).
Basic website functionality, key ingredients for effective websites, and design best practices.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

How search engines work, differentiating between organic (SEO) and paid (SEM) search.
Fundamentals of SEO, including keyword research, on-page optimization, and technical SEO elements.
Introduction to SEM (Google Ads), including the ad auction process, keyword selection, and ad creation.
Local Marketing:

Strategies for businesses with a physical location to attract local customers, crucial for small shops and services in cities like Cumilla or Khulna.
Using local directories and optimizing for local search (e.g., Google Business Profile).
Social Media Marketing: