How to Make a Newsletter with an Effective Design?

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With a poor newsletter design, the message conveyed by your newsletters can give an image of a boring, distant, technically inefficient, unprofessional or poorly managed company. To succeed in your email marketing operation, ask yourself the following questions and apply these tips.

How to Make a Newsletter with an Effective Design?

How to Make a Newsletter that is Visually Impactful?


Table of Contents
1. What message do you want to convey?
2. Professionalism matters
3. Think about your brand
4. Be consistent
5. Adapt your Landing Page
6. Use images, only if appropriate
7. Use your strengths
8. Don't forget the Mobile
1. What message do you want to convey?
Most of the time, companies use marketing software to send newsletters, without first defining the message they want to convey.

Now, the first concern you should have for your newsletters – even before thinking about their layout – is to ensure that the messages you want your readers to absorb are conveyed quickly, simply and clearly.



2. Professionalism matters
And now it's time: you can worry about the layout. To start, you can be sure that with ActiveTrail's newsletter templates, you are already at the cutting edge when it comes to layout.

The templates have been carefully designed for great reading comfort, which will encourage the loyalty of your readers. Check out our newsletter examples .



3. Think about your brand
Make sure your newsletter template respects your graphic charter: include your logo, and also use the font and colors of your graphic charter, in order to reinforce the brand image of your company in the mind of your reader.

ActiveTrail marketing software helps you save time as templates and HTML content can be edited directly online.



4. Be consistent
It is a good idea to keep the same layout for all the newsletters you send. Adjustments can be made for each email marketing campaign, in order to highlight the information that this particular campaign needs to convey.

However, a similar layout of your newsletters will help create visual recognition for your readers and thus increase your reading rates.



5. Adapt your Landing Page
It is very important that when your readers click through your email campaign canada telegram phone number list to arrive at your landing page, the layouts of both contents are consistent, in order to maintain your reader's engagement. This is especially important for pages dedicated to sales. ActiveTrail's Landing Pages tool will be very valuable for this purpose.



6. Use images, only if appropriate
If your message can be conveyed by an image, it is indeed a very effective way to capture the attention of email readers. Use paid image banks like Depositphotos or royalty-free ones like Stockvault to add depth to your texts.

Some ActiveTrail templates are designed specifically to visually attract your readers' attention. Remember, though, that some email browsers need to be specially configured to display images. That's why it's important that your newsletters can be understood even without images.



7. Use your strengths
Insert striking images regularly, choose an image-oriented template instead. If not, choose a layout that is still attractive but focused on the text.

By developing your optimal template, you reduce the effort required on future newsletters.