Salesforce presents the State of Marketing Report

[nusratjahan]

Salesforce presents the fifth edition of the State of Marketing Report to take stock of the current marketing landscape and provide predictions for winning strategies for the future. Artificial Intelligence
isincreasingly at the center of companies' marketing strategies , aiming to increase campaign personalization and boost consumer trust and engagement. This is according to the fifth edition of the State of Marketing Report , a study conducted by Salesforce through global research of more than 4,100 marketing leaders.
Marketing departments ' use of AI has grown 44% since 2017; however, as personalization methods improve, only 30% say they are completely satisfied with their ability to balance personalization with privacy. Salesforce 's
State of Marketing Report focuses on four emerging trends:

1. Marketing is at the heart of the connected customer experience
Customer expectations have reached historic highs, and shop as a result, marketers' mission is increasingly focused on meeting consumer demands.
It's no surprise, then, that more than half (54%) of high-performing marketers (those who say they're completely satisfied with their marketing performance and investment results) say their company is pursuing customer experience- related business initiatives .