A few numbers will certainly make the importance of B2B e-commerce clearer. The expected annual growth rate for the global B2B e-commerce market is 19.7%, according to Grand View Research for 2022.
The same study found that in 2021 alone, this market generated US$6,883.47 billion worldwide. And don't think this was just a temporary increase due to the Covid-19 pandemic and social distancing.
A growing number of companies are adopting this model, such as a B2B gas water email list heater installation company . There's also a growing number of customers who are increasingly choosing to buy online.
How does B2B e-commerce work?
Anyone who shops online already has a good understanding of how B2B e-commerce works. To describe how it works in a more basic way, we should start at the beginning.
The first step is to develop an online sales platform that must be more than a virtual catalog and must be capable of operationalizing all stages of the sales process.
Therefore, the CNPJ that will make the purchase must first register on the e-commerce platform, which can be accessed later with a login and password.
A company that sells a product, such as 5-liter floral disinfectant , can offer two ways to close the deal:
The buyer can make the payment within the website or choose the solutions they wish to purchase and then make the payment directly to the accounting department.
The importance of B2B e-commerce
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