How to use content marketing as a conversion lever?

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What do your website pages, blog posts, Instagram posts, and prospecting emails have in common?

All of this content aims to increase your notoriety, demonstrate your expertise and, above all, convert more prospects into customers.

While the need to develop a content strategy may seem obvious, it's more a question of knowing how to do it. Our web marketing experts are here to help you. We'll explain how to use content marketing to transform it into a formidable conversion lever.

Content Marketing: Definition
Content marketing consists of producing high value-added content in order japan telegram to achieve your business objectives. It can therefore be used to:

Assert your know-how and stand out from your competitors,
Improve natural referencing (content marketing feeds SEO),
Increase your notoriety (the better your content, the more it benefits your brand image),
Generate more leads,
Develop your customer portfolio…
Content marketing then becomes a powerful fuel to feed your acquisition and loyalty strategy , whatever the communication channel.

Content, yes, but what?
Good content is content that interests your potential customers. You can therefore choose from all the following types of content (even if the list is not exhaustive), as long as it is consistent with the target and the objectives sought:

Blog Posts
Videos
White papers / Guides / E-books …
Email marketing
Webinar
Case study
Customer Testimonials
Infographics
Podcasts
Web pages (website / mini-site / landing pages, etc.),
Etc.
3 essential types of marketing content
Blog posts, videos and premium content are three essential types of marketing content today.

Blog posts
Blog articles are strategic to be well referenced on Google . They thus ensure you a better visibility with your target customers. This supposes that, beforehand, you have selected the right keywords around which to build your articles. Google appreciates structured and well-written textual content! Your blog articles must also convince Internet users. To do this, you can use the AIDA method or other copywriting techniques .

You can also save time by entrusting this task to a web writing agency : this ensures you quality and above all regular SEO content . Publishing frequently encourages Google robots to come to your site more often, which contributes to improving natural referencing.

The videos
Videos have become king on the Internet. We favor short vertical videos, whose rise followed that of TikTok . For longer formats (interviews, reports, vlogs, etc.), YouTube remains the preferred medium, although it also assumes short formats (YouTube Shorts).

Premium content
Finally, white papers, guides, checklists and other templates remain interesting content for conversion. This premium content is entirely intended for conversion: to access it, Internet users must leave their email address. “Free” content has value for both the user and the company that offers it: this is why we also talk about “ lead magnets ”. This data collection is crucial for your marketing content strategy.