In the pitching process, Amanda offers a fool

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But Google is just a robot and they base their assumptions on links: Who owns them and who links to whom? If your competitors are ranking on time.com and you aren’t, then Google will see your competitors more favorably and rank them higher in the SERP. Amanda reminds us that these gaps are opportunities. If your competitor can get a link on Time.com, then so can you! Amanda jumps straight to Moz Pro’s Link Intersect — “This tool was made for this kind of analysis!” — measuring up Chewy.


com to competitors Petco.com and Petsmart.com to reveal the places where Chewy’s competitors link, but Chewy doesn’t. One such article on CNN.com links to Petsmart and Petco and features a very cute guinea pig in a suit croatia phone number database of armor — is it possible for Chewy to obtain a link to CNN? Yes! Developing the content is only half the battle. Once you have something you think will resonate, it’s time to start pitching, which is arguably “where many link builders fall short.


” proof plan of attack: “Pitch your content exclusively at first, and then once published, you can begin to take it elsewhere.” Publishers love exclusive content because they can leverage it to drive more views to their own content. Amanda also drives home another link building golden rule: make sure you research and position your pitches and tailor them to the publisher. Gone are the days of mass outreach, and that won’t serve you well in the long run.