Screenshot of an example keyword group spreadshee

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For this, Moz comes with a powerful rank tracking solution. The tool I’m currently using is called SE Ranking, because I like how they save a cached snapshot of each monitored SERP every day. For branded search monitoring where I try and rank more than my own website for each query (more on that below), this close-up view of each SERP (and all saved records) is exactly what I need: Screenshot of SE Ranking dashboard. Group your branded search query groups by intent and further action Above I mentioned that I group branded keywords by a common modifier or close semantic meaning, so my plan of action involves those groups rather than an individual query.


This makes the work much more doable because I usually have to deal with no more than 20 branded keyword groups instead of hundreds of individual search queries. When making my plan, I always note: Search intent Fur cyprus phone number database ther action, which largely relies on where my site currently ranks for each one Your possible action item for each of identified branded keyword groups may be: Optimizing your existing page Creating a new page Publishing a blog post Adding a separate section to your FAQ page Covering it in your Knowledge Base As you may know, I love using spreadsheets for just about anything because they make data so easy to organize, and can even be turned into a schedule, if need be.


I break [cost] and [price] into different groups because the search volume is so high for both, they each deserve an individual marketing plan. Go above and beyond When it comes to branded search, the more of each SERP you control, the better your odds are at winning those brand-aware searchers. Besides, branded SERPs (just like any other SERP out there) are more than organic links. They often include videos, images, “People Also Ask” results,