SEO is an English term that means “Search Engine Optimization”, and can be translated into Portuguese as “Search Engine Optimization”.
This is a set of techniques applied to your website, blog or online store so that they are better ranked on search engines such as Google, Yahoo and Bing.
Applying these techniques makes it easier for search engines to read your website. This means that it will be one of the first results available when someone searches for your product or service. In addition, SEO techniques help improve navigation and make the content clearer and richer in information, ranging from the use of strategic keywords, semantic review of the source code and optimization of loading speed.
The SEO optimization process is essential for increasing website australia email list traffic and, consequently, improving organic results. With this greater number of visits, it is possible to increase the authority of the website, making it a reference in the subject.
According to Forrester Research , a company that conducts market research, 8 out of 10 Internet users start their searches on search engines. The same research showed that Internet users rarely access results from the second page of searches. Therefore, if a website is ranked above 20th, the chances of gaining new customers through online searches are minimal.
Being found through online searches has become a strategic advantage, as it attracts new customers who are not familiar with your company but are looking for a supplier to serve them. The customers you need may be searching for your service or product on Google right now.
This means that a well-resolved website from an SEO perspective will ensure that the company's efforts in creating a website are rewarded, as its information will be found through online searches.