Cómo elegir una agencia de Inbound Marketing

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For your website, blog or eCommerce to attract visitors and generate sales, it is not enough to just create offers or promotions: you must know how to increase traffic and encourage conversions. For this, there are inbound marketing agencies, through which you can access the know-how of specialists in the field. But how do you choose one? We will tell you below.

There you have it, you have an online business, blog or website that meets your expectations, looks attractive, you like its design, but something is missing, how do I activate it? How do I increase traffic to my content ? How do I improve my sales? You probably need to hire the services of an inbound marketing agency.

With this decision come other questions, for example: how do I choose a digital marketing agency that is right for my company's needs? Below we give you some tips to help you enter the world of marketing and choose the right option for you.

Aspects to consider when hiring an inbound agency
1. Choose the “inbound” option
Selecting an inbound marketing agency over other traditional or outdated marketing agencies wil doctors email list l give you advantages that are possible thanks to its non-invasive philosophy and its strategies that aim to attract clients and accompany them in the process of purchasing or acquiring services until they are satisfied.

According to HubSpot , more than 75% of inbound marketing professionals say their campaigns have a direct impact on revenue.

2. Study the available options
You have already identified an inbound marketing agency in Mexico City or in your country of residence, what's next? Analyze their portfolios, study their numbers, how many companies have they helped? Are they reputable? Did their clients meet their objectives? Did they improve traffic? These are some of the questions you should ask yourself and for which you should easily find answers on the websites of the previously selected agencies.

3. Agency and company: on the same page
Okay, so you've found out the essential details of the finalist agencies' results. Now it's essential to check that both you and the agency are on the same page. By this we mean that their working style and even philosophy fits with yours. After all, the goal is to establish a working relationship, and in these cases it's better for everyone to be clear about the goals and the time they're willing to work to achieve them. It may sound vague, but follow your intuition. If one of the agencies doesn't seem right to you, go to the next one.