5. Don't neglect the image

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Clarity in your content is a necessary, but not sufficient, condition for successful content marketing.

It is equally important to use visual elements, as images, videos and even infographics are powerful means of communicating effectively with your potential customers. In fact, video is a must-have format, with year-on-year growth in views.

6. Use appropriate dissemination channels.
Producing quality content is one thing, but knowing how to deliver it is another. If you focus all your effort on the creative process, you may end up with great content that will not be read or seen by anyone.

To reach your potential customers, you will need to choose the channels that are best suited to your target audience. Email, for example, is one of the most popular communication channels for businesses. Indeed, 77% of them claim to have a higher engagement rate when they use email to connect with potential customers.

7. Continually improve your strategy
Rome wasn't built in a day. No company has ever managed to design a perfect lead generation strategy from day one. It's a long-term process that involves making mistakes and starting over until you find the right formula.

One of the best pieces of advice you can receive is to implement a process of continuous improvement , particularly through A/B testing. Test your actions over and over again to improve them on a daily basis.

How to measure content marketing performance through ROI (Return On Investm australia mobile phone number list ent)?
To evaluate the performance of your strategy, it is essential to measure the ROI of your content marketing.

To do this, several performance indicators can help you:

the number of visitors to your website;
the number of pages visited;
bounce rate;
traffic sources;
the conversion rate of visitors into customers.
These five key performance indicators (or KPIs) will give you a first overview of the results of your actions. After that, it is up to you to fine-tune the analysis to obtain more precise indications.

Keep in mind that unlike paid advertising, your content marketing strategy will pay off in the long run. Don't expect significant results from your first blog post.

Content marketing is part of an SEO strategy that aims to generate traffic and potential customers. At VirtualExpo we master SEO techniques and, thanks to our different solutions, we can help you generate traffic, attract qualified buyers and obtain potential customers.