4. On-page SEO / Off-page SEO

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On-page SEO refers to all actions carried out on a website to improve its optimization, while off-page SEO refers to actions carried out to increase the presence of a site on the web.

There are different SEO tricks to increase your organic positioning and enrich the actions of your page or collaborate with other people to direct relevant traffic to yours are excellent actions of an adequate content strategy.

5. Dwell time
This is the length of time that the user is on the site and allows us to know if the content is considered relevant or if the user left before reading it. If the user stays for a short time, it means that once they reached the page the content was not relevant to them and they continued on to another site.

6. Bounce rate
It measures the percentage of users who entered the site but did not perform any interaction; the higher the rate, the higher the percentage of visitors who entered but did not perform any action.

7. Dropout rate
Measures the percentage of users who left the site before completing the process they had started (purchase, data registration, etc.). This data indicates that the content was relevant to them but they were unable to complete the process they had started.

Understanding the reasons for bounce and abandonment rates will allow you to make the necessary adjustments to improve conversions. Investigating the reasons and improving processes to facilitate conversions is critical to increasing sales.

8. Keyword ranking
Keywords continue to generate the most traffic to the target site. Therefore, identifying austria mobile phone number list and monitoring them to know their performance will allow for a good organic display of the site.

9. Device from which access is made
Usability is not the same on all devices, understanding which ones customers access the site from allows us to think of solutions for mobile users, especially considering that if the page takes a long time to load, it runs two risks: on the one hand, users will abandon the page and on the other, Google will give it a lower ranking in the SERP .

In this situation, it is advisable to take into account the device from which you access the website and also how to improve the loading speed from smartphones and tablets.

10. Tracking errors
Crawl errors prevent Google from finding a page, causing the website not to appear in the search engine results page or SERP, which stands for Search Engine Result Page.

Knowing which pages on your site are preventing Google bots from crawling your site allows you to repair and recover them to improve your page ranking and appear in search results.

There are multiple indicators that you should monitor in order to define when to move forward and when to pivot your action plan so that your SEO positioning helps you achieve the expected results for your company. Being clear about what objectives to look at and how your audience responds to the proposals put forward will allow you to optimize your SEO strategy to achieve your goals.