Keep asking why until you get to the heart of the why.

[shaownhasan]

For example, one social media management platform differentiates itself by emphasizing the core philosophy of the importance of visibility and comprehensive data integration. Rather than just listing features, they czechia email list highlight why these elements are crucial for effective social media management, creating a more attractive and unique market position.

To differentiate through core beliefs and positioning, follow this framework:

Identify your fundamentals: What core beliefs drive the design of your product or service?
Articulate your “why”: Based on these core beliefs, clearly explain why you built your product the way you did.
Connect features to beliefs: Show how specific features or aspects of your product offering stem directly from your core principles.
Speak the language of your customers: Analyze testimonials and feedback to understand how your customers express the value you provide.
Create a clear position statement: Develop a succinct statement based on your core beliefs that articulates your unique approach.
Tamsen Webster, founder of the Message Design Institute, is an information designer who helps leaders build support for long-term change. She is the author of Find Your Red Threads and Say Things They Can’t Ignore: 9 Principles for Lasting Change. Connect with Tamsen on LinkedIn.

Other content in this episode
Connect with Michael Stelzner on Instagram @Stelzner and @Mike_Stelzner on X.
Watch this interview and other exclusive content from Social Media Examiner on YouTube.
Listen to the podcast now
This article is sourced from the top marketing podcast, The Social Media Marketing Podcast. Listen below or subscribe.