A simple example: users plan to buy or sell a car

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Pay attention to the request "buy cake". It consists of the body "cake" and the specifier "buy". The latter defines the user's intent. It is the specifiers that indicate whether the key belongs to transactional or informational. Look at the examples: buy a cake; cake recipes; how to serve cake. Sometimes specifiers can express the exact opposite of the user's intentions.


Now look at the query "buy a cake with delivery". It consists of a body, a specifier list of australia whatsapp phone numbers and a tail. The latter does not change, but details the user's intent or information need. Look at the examples: buy cake online; buy a cake in Tula with delivery; buy homemade cake in Orel The intent of the main request is clearly traced: In each case, the person's intention to buy a cake is visible.


And the tail of the key phrase details this need. Knowing the anatomy of search phrases allows you to derive a conditional formula for selecting keys for the semantic core. You must define basic terms related to your business, product, and user needs. For example, customers of a confectionery company are interested in cakes, pastries, cookies, pastries, cupcakes, and other confectionery products.