Educate
Tell the reader what you know, let them see why you’re the best choice. It may feel like you’re giving away your secrets but a few teasers won’t hurt. The result is your information is given value, and your audience will begin to see you as a credible source of information.
“Valuable content increases demand for the products and services you sell.”
Andrew Davis
Sharing your information gives it a value, and as a result you’ll keep your readers champing at the bit for more.
4. Examples
This is your showcase, this is where you give your readers confidence in your ability with real life examples of how your brand’s products/services have improved someone’s situation. So, going back to empathising with your audience, here is where you can provide them with evidence that you can be trusted to solve their problems.
This could also be a form of curated content. By backing up what you’re saying with quotes, articles, videos, SlideShare presentations from reputable sources you align your brand with leaders, adding authenticity.
It’s about selling yourself without selling your products.
5. Evoke
Give your readers a reason to engage with your content by evoking saint kitts and nevis email list 10828 contact leads a response. The 4 previous E’s will help you with this. Get them thinking, ask questions, work up to it through your article and then end it with a call-to-action.
Your call-to-action could also be a question that encourages them to leave a comment. Or you could point them in the direction of other sources of information on the topic that you or other industry leaders have created.
Turn your dreams into realities.
There is a lot more that goes into developing blog articles like the art of crafting killer headlines and not to forget the technical side of things such as optimising your article so that it can be found by the people you want to read it. But if you inject these 5 E’s into your writing you’ll be well on your way to attracting your audience, engaging your readers and turning them into princes, I mean customers.
Have you used any of these elements in your blog articles? Do you have any favourites, maybe some you’ve successfully used that I haven’t mentioned? Share your stories below, I’d love to hear them.