At Content Monsta, Lee and his team use short video clips in a variety of ways.

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For example, if you're doing a podcast interview, plan to get a few short, useful snippets out of it. Aim to get at least one good snippet for each question you ask. If you don't get a good answer, try asking the question in a different way. If you're interviewing your CEO or a guest expert, plan your questions to get the snippets you want.

For example, if you want five clips, prepare at least five questions so you egypt email list can get helpful answers. If you're creating content for your sales team, consider the questions your customers frequently ask. Then, ask the experts these questions and get clear answers. This way, you can let the experts provide you with exactly what you need. The key is to plan and ask questions that will give you valuable short clips that you can use later. This approach allows you to create a variety of content from a single recording session, maximizing efficiency.

For example, they record video podcasts and select the best short clips for some real estate clients. They can even use these short clips to promote audio podcasts. For financial advisors, they create a short introductory video, usually 1-1.5 minutes long. These videos are posted on websites and social media channels (primarily Facebook and LinkedIn) and help build trust with potential customers.

Lee always recommends recording video, even for audio content. His method allows him to produce 3-4 high-quality videos in an hour, which is more efficient than producing one large expensive video. This provides more content to your target audience while saving money.

At this stage, don’t stress too much about having a strong call to action. The goal is simply to provide value and spark interest. Lee recommends using just your logo at the end of your promotional video, rather than an obvious promotion or call-to-action.