Leverage user-generated content

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d. Repurposing for different types of content
Tailor your content to different stages of the buyer’s journey or different types of content. In this case, you could repurpose an extensive guide into a series of blog posts or create a downloadable e-book. By tailoring your content to different types of content, you can nurture potential customers, provide value at different stages, and engage your audience more effectively.


3- Real life examples
To illustrate the strategies above, let’s look at some real-world examples of successful content repurposing.


A cosmetics brand can encourage customers to share their latvia phone number list makeup looks using a hashtag. The brand will then select the best user-generated photos and create a special gallery on its website, showcasing its customers’ creativity and encouraging others to participate.

b. Repurpose Evergreen Content

Marketing agencies can republish their comprehensive guide to social media advertising as a series of small infographics. Each infographic can focus on a specific aspect of social media advertising, providing valuable tips and insights that are easy to leverage and share across social media platforms.

c. Repurpose different content formats

An entrepreneur could repurpose their popular blog post about “10 Ways to Increase Productivity” into a series of video tutorials. Each video could dive deeper into one productivity tip, offering practical examples and demonstrations to help viewers effectively apply the tips.