The parameter that identifies the type of traffic

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In particular distinguishing free sources (“organic”) from paid sources (“cpc”, cost per click). utm_campaign, the tracking element that allows you to distinguish different campaigns within the same traffic source, for example those associated with the same Google AdWords account or two different versions of a newsletter.


Google Analytics is able, in most cases, to automatically assign a specific origin to each session, associating these parameters and showing them in the platform's acquisition reports. In the case of rich people phone number list offline advertising campaigns, however, the traffic will inevitably be shown as direct, since the user, having observed the web address on the flyer or poster, will type it into the search bar, inexorably confusing it with all the other sources that have generated direct traffic on the website.


Creating URLs with custom parameters Those who use advertising strategies via newsletters or who have found themselves, in other cases, having to track online sources not correctly identified by Google, probably know about the possibility of using the UTM parameters mentioned above to customize the sources of traffic origin and, consequently, create web analytics reports that are as precise and specific as possible.