Agencies are allowing us to become less creative as clients

[Jahangir147]

This really resonated with me because this is one of the primary reasons Tim and I created digital balance. We are firm believers in businesses owning more of their own creativity and involving agencies in the process of bringing the idea to life. So many of us seem to feel ok about passing over an average brief and hoping to god their agency can come up with something halfway decent and not ask them too many difficult questions along the way.

The interesting perspective from Todd on this was that he feels agencies are encouraging clients to handover more and more control of their brands and their marketing planning to agency-side by using the “we’re the experts” card. It almost makes the client feel inferior and embarrassed to say they think they have a role to play.

Client siders marketers, it’s time to think about your role as uae email list 2.5 million contact leads more than a project manager, after all, aren’t we meant to be the ones who should understand our audiences more than anyone else (and that definitely includes your internal stakeholders as well)?

You can teach yourself to be creative
Think about your problem. On one side of a page write down all the conventional ways you can solve the problem and on the left hand side write down a list of all the unconventional ways you could tackle it. Ignore the right and have fun with the left hand list.

The next two points are creative examples he gave to back this up;

Getting your child to use soap when taking a bath
How do you get small children to take a bath and actually use the soap as opposed to just chucking water and toys all round the bathroom?

Well for a start, if you were a soap company, you’d think outside of your industry box and invite Disney to help you solve the problem.

The solution? So simple, sink a toy into the soap that will only come out once you have used enough of the soap to free it.

Genius creativity…..and a clean child.

Teenage girls are bullet proof apart from when it comes to thinking they are ugly
How do you stop teenage girls from smoking when they are bullet proof to most messages including the one that you are largely likely to die a disgusting death if you smoke?