The chain of sandwich shops has decided to launch a promotion through the agency DDB, which has been giving away its products to internet users since May 27. The main objective of the campaign is to add registrations to its website and generate traffic in its establishments.
Users can participate by entering their 99 acres data details on the website and will immediately receive a code on their mobile phone that will allow them to get 4 sandwiches and a drink free of charge at any Rodilla store. In addition, in the “Rodilla on the road” section, you can find out about the different areas of Madrid where a bus will be delivering sandwiches every day.
Other websites such as Facebook, Twitter or banners also inform about the promotion.