Changes in BtoC purchasing behavior mechanisms

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y, so rational decision-making tends to be made regarding product specifications, service content, etc.

We will introduce the purchasing behavior mechanism in BtoC. It has a long history, and new mechanisms are being created with the changing times.

AIDMA
AIDMA is a purchasing behavior mechanism that has long been used in BtoC since around 1920.

First, the target learns of the existence of the produc albania phone number resource through "Attention." Next, they become interested in the product through "Interest." Then, they feel a desire to use the product through "Desire." After that, they remember the product through "Memory," and finally they reach "Action."

It is important to identify which stage your customers are at and market to them accordingly.

AISAS
AISAS, which was registered as a trademark by Dentsu in 2005, is the purchasing behavior mechanism that followed AIDMA. AISAS was created against the backdrop of the widespread use of the Internet.