Provides Purchase, Payment and Shipping Facilities

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You will need to help your users through cumbersome processes that increase metrics such as the bounce rate on your site. How can you achieve this? Below is a list of some suggestions:

Ease of purchase: More and more e-commerce sites allow their users to make purchases through installment payments or, alternatively, attractive strategies such as “buy today and pay in 5 months”
Payment methods: The more payment methods your site accepts, the better. Consider the possibility of accepting most credit and debit cards on the market and, above all, the possibility of redeeming bank points systems or gift cards.
Shipping products: Your users will appreciate you delivering their purchases to their algeria business email list doorstep. The cost of this can be a problem. Ideally, you should set a minimum amount and based on that, determine whether shipping will be free or not.
It is important to evaluate the cost of each of these processes and strategies, however, it is very beneficial for your audience and above all it helps to optimize the Engagement Growth philosophy.

4. Generate Special Offers
The first thing to do is to establish a Customer Relationship Management system in case you don't have one. This will allow you to have a general understanding of the characteristics of your audience and important data such as interaction and consumption patterns.

After that, you can segment your users into A, B, or C clients, for example A clients being those who visit your website every week and make 1 or 2 purchases per month with a minimum amount of $300.

This way you can optimize your offer strategies by offering personalized promotions, rewarding your A customers to build loyalty and maintain their level of commitment, or sending an email to your C customers to motivate a second purchase and start a process of nurturing commitment to your brand.

Special offers can also be based on a specific time period such as Black Friday or end-of-year events when there is usually more demand , or promotions based on specific Topic Clusters such as offers for Father's Day or for special TV events for the Super Bowl final.