Steps to Create a Brand Strategy

[nurmohammadkhan]

1. Analysis: Know the ground you will be walking on
In this first phase we analyze the scenario around us to create our corporate image.

Here we will try to clarify:

market trends;

the meanings that our competitors exploit;

industry best practices;

parallel categories to find that brand territory or competitive space from which to communicate.

The best way to materialize all this information is through a benchmarking list of lebanon consumer email document that contains the external study of intangible aspects (positionings, values ​​...) up to tangible ones (typographic analysis or colors).

How to create a brand image



2. Strategy: Determine the direction of your brand identity
The strategy will be the action plan to get to work and shape the corporate image of your brand . It is a communications system that provides structure and direction for all touchpoints, both internal and external, orienting them to the business.