Steps to Create a Brand Strategy
Posted: Sun Jan 19, 2025 4:39 am
1. Analysis: Know the ground you will be walking on
In this first phase we analyze the scenario around us to create our corporate image.
Here we will try to clarify:
market trends;
the meanings that our competitors exploit;
industry best practices;
parallel categories to find that brand territory or competitive space from which to communicate.
The best way to materialize all this information is through a benchmarking list of lebanon consumer email document that contains the external study of intangible aspects (positionings, values ...) up to tangible ones (typographic analysis or colors).
How to create a brand image
2. Strategy: Determine the direction of your brand identity
The strategy will be the action plan to get to work and shape the corporate image of your brand . It is a communications system that provides structure and direction for all touchpoints, both internal and external, orienting them to the business.
In this first phase we analyze the scenario around us to create our corporate image.
Here we will try to clarify:
market trends;
the meanings that our competitors exploit;
industry best practices;
parallel categories to find that brand territory or competitive space from which to communicate.
The best way to materialize all this information is through a benchmarking list of lebanon consumer email document that contains the external study of intangible aspects (positionings, values ...) up to tangible ones (typographic analysis or colors).
How to create a brand image
2. Strategy: Determine the direction of your brand identity
The strategy will be the action plan to get to work and shape the corporate image of your brand . It is a communications system that provides structure and direction for all touchpoints, both internal and external, orienting them to the business.