Make sure your lead magnet is aimed at a real pain point

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Victoria University offersonline MBA programfor students, and on the program page you'll find they've included a contact form for people who want to download a brochure and get more information.

People at this stage of their buying journey are trying to choose the best program and school to enroll in, so this brochure acts as a good lead magnet because it provides more information and also allows the school to get the contact information of those potential clients. This is a tactic you can also emulate for your business if you have a brochure or buyer’s guide for your services.

Finally, you have the decision stage where the usa phone number list customer will choose the best option that suits their needs. The lead magnets that work in this stage are quite similar to those in the consideration stage. You could offer free trials, consultations, or even product demos as lead magnets to give people a glimpse into exactly how your company can help them, so they’ll choose you over your competitors.

Once you have your lead magnet set up for success, it is important to track and measure the effectiveness of your lead magnets. It is possible that your lead magnet may not be addressing a major pain point in your customer journey and is producing fewer conversions as a result. Analyze the pages on your website where your lead magnets are located. Determine if these pages have a higher than normal bounce rate. Consider other factors that may be contributing to your bounce rate.

summary
Getting a steady stream of leads for your business isn't always the easiest thing to do. But creating and offering lead magnets will help you do just that.

To get you started, we've highlighted some tips you can use. Here's a summary: