Diversify markets

[nurmohammadkhan]

We already know how essential it is to have a multichannel strategy to reach our target market at the right time and with the right channel.

In an interview with WAM, Ignacio Ochoa, Director of Online Marketing and list of malaysia consumer email eCommerce for Iberostar, stated: “For us, omnichannel means capturing customers through acquisition channels and establishing communication with them through devices. On the other hand, it is essential for us to also establish an omnichannel experience with tour operators to optimize rates, beds, etc. Our goal is to guarantee an optimized experience for each customer and on each device . Therefore, we do everything we can to make each channel work perfectly in accompanying the customer throughout their customer journey.”

It's all about stepping out of your comfort zone to attract new markets that, after proper analysis, meet the requirements needed to positively increase ROI. In this regard, it is essential to have an international tourism marketing strategy for each target. Each market will present a buyer persona with specific interests and needs that will represent our starting point.