What's the difficulty? The average manager dreams of his managers working around the clock and showing excellent results. And for this they are ready to offer them a standard motivation system in the form of a fixed salary and bonuses.
This is important! According to recent surveys, people want to work for a company that will become more than just a source of material well-being for them.
What does motivation of managers give?
Surveys have shown that social status and the non-material benefits that a job can offer often attract potential employees much more than a high salary.
So how can you turn a manager's "just amazon data package a job" into the "best job in the world"? Based on our company's experience, we have identified the 5 best ways to motivate managers that can really increase sales by 2 to 5 times.
It is known that there are two types of motivation - material, also known as long-term, and non-material, or short-term. Let's consider the most effective methods of each.
Motivation of managers
Bonus system and KPI
Of course, the most understandable is material motivation. It includes employment itself, social package, workplace equipment and, of course, salary.
I am truly proud of the KPI system that my team and I have managed to develop and implement in our company. It has stood the test of time and has long established itself as a clear and understandable way to grow and motivate managers.
We talked about this in great detail in this article: “KPI for the sales department: how to calculate and implement” . Be sure to read it.
How to pay to motivate managers to perform well:
Fixed or salary. Keep in mind that it should be average for the market. If it is too low, good employees will not come to you. If it is too high, employees will quickly relax and stop striving for high indicators.
KPI. It is important that there are no more than 5 of these indicators, and each of them can be measured. Everything that cannot be measured goes into the Bonuses section.
Bonuses. They are often forgotten, but they are a good element of motivation. In addition, they are beneficial to the business as a whole. Order on the desktop, work according to scripts, preparation of reports - you can choose your options. The advantage of bonuses is that for the manager - this is an opportunity to get more money. And if he does not receive them, this is not perceived as a penalty. After all, in fact, he himself is to blame for not performing additional actions.
Fines. What exactly you will fine for - being late for work, using stop phrases when communicating with clients or other things - is up to you. But you must have a bonus deprivation system. You can't get far on a carrot alone, and keeping managers in good shape is your job.