Who are the people who follow you?

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Back to us, there are two possible situations:

You already have an audience: great! Invite them to sign up for your newsletter and acquire active leads that were previously just users of your content;
You don't have an audience and you're starting from scratch: no problem! You can prepare a communication strategy based on organic content through SEO, or advertise online, using advertising, making it clear what you offer and why a user should sign up.
Once you've thought about the audience and how to acquire it, you can move on to the second pillar of any respectable newsletter.

2. Carefully define the content to cover and the best newsletter objectives
It's clear that the success of your newsletter depends on the content you offer, but there's another fundamental element that is often overlooked: defining the objectives.

How do you decide what content to cover in emails?

There are two options to consider, depending on our starting point:

If you already have an audience, they probably follow you because you've covered topics that are similar to them. To make your content increasingly targeted, ask your audience what they would like you to cover in the newsletter;
And if you don't have an audience?
In this case, try to imagine and create an identikit of the kazakhstan consumer mobile number list audience you would like to address and think about what they might be interested in. To be sure, you could first do a small market analysis. If you want to delve deeper into the topic, this guide on buyers personas can help you.
No matter the types of content you will cover, your newsletter must offer original, useful and unavailable content elsewhere. Don't just make summaries of the posts you have already published on Instagram or on your blog.

Let me give you an example.

At Marketers we have created a newsletter called 20/80, dedicated to digital entrepreneurs, freelancers, content creators or aspiring ones. It is a free newsletter that arrives every Saturday, and in 5 minutes of reading, it reviews all the most important news of the week on web marketing and business. If you are interested, you can sign up here.

Newsletter 20-80

Inside we provide content that cannot be found elsewhere, creating genuine interest in reading each new issue. And the results are evident, as we have over 140,000 subscribers.

weekly digest 20-80