Google EAT is an acronym for Expertise, Authoritativeness, and Trustworthiness . It is a term that refers to certain content axes that Google's algorithm takes into account when classifying a website and positioning it in search engines .
Expertise: With the introduction of EAT, Google began to value content written and signed by experts in the field. It also analyses the online reputation of the authors. This is a fundamental factor in the quality of the content.
Authoritativeness: The authority of a website is also taken into account by Google. This includes link profile, reputation, years on the web, etc. The more authority a site has, the more and better its content will be new zealand business email list considered by Google.
Trustworthiness: The trustworthiness of the website where the content is located is another key factor for Google. It is necessary to have a secure website with high-quality and truthful content.
The Importance of Google EAT in SEO
The EAT principle is important for any page, but especially for certain types of content.
There are some topics that Google is more strict about: those that can positively or negatively influence people who perform searches and consume what they find.
A clear example is when you perform searches in the field of medicine or health. It could be a search about symptoms of an illness, or about recommended doses of a syrup for children. Whatever the case, it is essential that you offer accurate, true and relevant information.
Google will always rank content written by an expert doctor higher than content written by someone without the appropriate certifications.
This applies to all topics, but mainly to those known as YMYL, this acronym refers to the term “Your Money or Your Life” (a literal translation would be “Your Money or Your Life”, which highlights the importance that Google gives to these topics) and applies to all content that can exert a strong influence on users.