It is best if the organization has a separate position related to digital transformation (director of digital transformation).
Who is working on the digital transformation strategy?
If it does not exist, then the tasks may become the responsibility of the IT director. In some companies, a working group (committee) on CT has been formed. In this case, a new position is not created.
Digital transformation planning includes:
selection of CT priorities: management needs to determine the primary areas of transformation. Moreover, this must be done both at the level of enterprise shareholder data package divisions (marketing, sales, finance, production, business support) and at the level of specific business processes;
selection of new information technologies that may be useful for CT.
General manager
The CEO needs to identify the key business requirements for IT. This also includes the company's digital transformation conditions and priorities. In addition, the CEO must take into account the requirements of legislation, higher organizations and partner companies for information technology and digital transformation of business. Such a manager must approve project plans for all areas of business (including digital transformation).
Head of a specific department
The employee holding this position needs to formulate requirements for the informatization of his department. In addition, he is required to determine the capabilities of the CT of business processes for this department.
General manager
IT company salesmen
Such employees are often involved in the work on creating a digital business transformation strategy. Salespeople are sometimes willing to provide useful information about new IT solutions. The company may ask to take these technologies for testing (preferably free of charge).
Competent consultants will advise:
methods for developing IT strategies and business digital transformation;
the most successful IT practices (especially the experience of other companies of a certain size in a particular industry).
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Challenges to Implementing a Digital Transformation Strategy
A digital transformation strategy consolidates and directs a company's efforts to implement software and best practices. Let's look at the challenges that may arise at this stage.
The company did not conduct a preliminary assessment of the effectiveness
This is a mistake that many companies make. The organization decides to implement IT solutions, but does not evaluate key indicators. Then it is difficult to determine whether the money spent has paid off. A company should engage in digital transformation only if it knows for sure that it will lead to specific results. For example, to a decrease in labor costs, an increase in margins, an increase in sales, etc.
If this is not done, then the CT will become a set of ineffective initiatives. For example, if we are talking about a young small-sized startup, then it is inappropriate to focus on the gamification of personnel. This will lead to the creation of new regulations and will complicate the team's work. It is better to focus on scalability and reaching payback.