The communication strategy assumes that each entrepreneur must understand their client and speak the same language with them. To do this, they conduct an analysis of the target audience and apply one of several communication strategy formulas.
AIDA
More than 100 years ago, a classic formula for developing a communication strategy was developed. It contains 4 main points: – attention (A), interest (I), desire (D), action (A). In graphic display, such a system looks like an inverted pyramid.
Using the AIDA formula, it skype data package is possible to influence people's psychological attitudes through positive emotions caused by a company's offer.
What is important here is to ensure that when consumers become familiar with the brand:
felt the need for a specific product on an emotional level;
felt a range of pleasant experiences from owning the company's product;
decided to contact the seller, purchase the product, and get satisfaction.
ACCA
With the help of this model, it is possible to influence not the emotional state of the consumer, but his logical reasoning. To obtain the necessary effect, it is necessary to provide convincing arguments.
Formulas for creating a communication strategy
Some segments of the target audience may drop out, but those who really need a specific product will remain.
AIDMA
This system has much in common with the classic AIDA model. Only here there is an additional fifth stage: motivation. It is important to use triggers to increase the consumer's desire to take advantage of the offer so as not to miss out on the benefit.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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4P
The formula is based on 4 parameters:
Product (company product). It is necessary to demonstrate to the target audience the advantages of your product in comparison with similar ones. It is important to present it in such a form that the consumer has a reasonable desire to make a purchase.
Price. It is necessary to form an attractive price for all target audience groups. When releasing a more expensive product line, it is necessary to explain the reasons for the price increase (for example, due to an increase in raw material prices or the use of new, environmentally friendly materials).
Promotion. To position and promote a product on the market, all available channels (SMM, SEO, context, etc.) should be used, monitoring their effectiveness.
Place (sales location). It is important to sell both offline and online. Constantly analyze where the target audience purchases your product.
The formula can be supplemented with other parameters, expanding it to 5P, 6P or 7P.