This approach is applicable for shops, banks, crowdfunding. It is used by websites of those brands that are associated with transaction servicing.
When developing a strategy algorithm, the focus is primarily on increasing the quantity and quality of actions on the brand page. The site audience can conduct various transactions: purchasing goods, paying for services, etc. By implementing a transactional digital strategy, the company performs such tasks as finding a target audience, generating demand, creating a page on the Internet (it is also desirable to develop an application).
At the same time, all customer requests must be satisfied. The result that the strategy pursues is an increase in the number of users and the indicator of presence in the network. You can also expect an increase in the number of partners and count on the formation of a customer feedback base, for which the strategy must take into account the feedback that consumers will give.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have truemoney data package conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
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How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Structure of digital strategy
Correlation with the industry specifics of the client's business
Here it is necessary to focus not only on the macro-industry, but also to consider what micro-industry the company operates in. By the latter we mean what the business specializes in.
Let us explain with an example.
Let's consider a company that trades in food products. In this case, the macro-industry is trade. And the company specializes in food products, this is its micro-industry. Therefore, the strategy should take into account both trade trends and food-related features. This will help not to lose sight of development trends and at the same time use what has long been invented and works successfully, without reinventing it.
It is also necessary to understand the lines of industry development in order to identify real competitors, focusing not only on the names that appear in the top ten search results on websites.
Available tools
Often, not all the possibilities of the site are used by companies, and this happens unconsciously. This happens because the work of stable companies was formed during their existence without developing the site, and from the possibilities of the Internet, only e-mail was used. But the changing situation in the modern market and the tightening of competition force us to reconsider the approach.
The sooner a company understands the benefits of online development, the more opportunities it has to become a leader. And vice versa, if a company already occupies a leading position, a digital strategy will help it maintain it.
Online positioning can help us determine how clear the company's activities and the possible benefits of interacting with it are to users. This happens when they encounter its website, banner, article, or ad online, i.e. when they contact the company at one of the points.
Structure of digital strategy