It takes the form of an interview or conversation. The dialogue does not necessarily involve only two people: there may be more interlocutors. The conversation is conducted both with and without the participation of the announcer. In the first case, the presenter often conducts an interview with a person who has relevant knowledge about the product or service. This may be a company representative, a buyer, or an expert on this product.
Such a conversation will viber data package attract the attention of the listeners only if the interlocutors are sincere and natural. If the dialogue takes place without a speaker, then people exchange their opinions about the product and its advantages, or the conversation is built between the buyer and the specialist. Both options often do not bring the desired effect, since the communication seems feigned and forced.
To make such a video more convincing, two types of characters are usually used as interlocutors. One person is inexperienced and incompetent in the field of application of the product, and the other gives him explanations. These characters are often spouses, girlfriends or colleagues.
This approach should also be used with caution. If the "inexperienced" character overacts, the listener may feel uncomfortable. The person will think that he is simply being deceived, or will put himself in the place of the "fool", because he also does not know anything about the product yet. The best way to develop a dialogue situation is to have two characters face a problem that can be solved with the help of the advertised product. It will be good if the announcer or expert answers questions from both people and outlines the advantages of the product or service.
Dramatization
This type of audio advertising is a life scene performed by professional actors. The problem that the characters solve with the help of the product should be close to the target audience. Special effects and music are often used when creating the video. Such audio advertising is quite expensive, and a lot of effort is required to create it.
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Musical advertising (jingle)
Such videos are pleasant to the ear and stand out from the general advertising mass. They are easily remembered by listeners. Most advertising motives and texts for them are created for a specific product. In addition, musical advertising can be presented not only in the form of songs. It can also be a message during which music plays in the background, increasing in intensity at the beginning of the advertisement and at its end. If the audio advertising is not a song, then it is undesirable for the musical theme to be played throughout the entire video. This distracts the audience's attention from the information provided.
Musical advertising
The melody has a positive effect on perception, but there is something else that is important in advertising. The key words should sound clearly. Otherwise, the listener will not understand the meaning of the video. The scriptwriter who composes a musical advertisement must understand what product or service a certain melody or song is suitable for. It must meet the tastes of the radio station's audience. The most successful musical advertisements are used for years and do not bore the listener, but only enhance the effect and expand the circle of consumers. The jingle must match the format of the radio station.
All the above-described types of audio advertising delivery can be combined with each other to achieve maximum effect.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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