Integrate sales teams and track across platforms. Segregated sales teams are one of the main obstacles to achieving good multi-channel strategic relationships. Advertisers need to have a complete view of the effectiveness of their media strategies, which is achieved with an integrated approach.
Whatever the size of the online medium, it is necessary to look for platforms to optimize the use of the advertising network. This allows for savings and resolves conflicts between channels.
Create an online advertising map and bc data vietnam governance structure. Establishing and negotiating new relationships with portals and communication service providers will be crucial to reconfiguring the online advertising chain.
You can explore these ten priorities in more depth in the Making Digital Advertising Work for Media Companies report (subscription required) on Gartner's website.
Internet Connection
New devices such as mobile phones, video game consoles and PDAs are increasingly used as devices for connecting to the Internet and their acceptance among the public has grown considerably in recent years. While last year daily access to the Internet with these devices stood at 7.7%, this year it has almost doubled, reaching 14.3%.