The best free SEO tools to keep control over your website in 2022 (I)

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The goal of online marketing is to generate traffic and leads through the company's website, which requires us to know as many actions as possible to improve the SEO of our website.

Every time Google updates its algorithm, we have to pay attention to the positioning of our pages to see if it affects them positively or not.

There are several SEO optimization tools , some free and others paid, that can help you see your website as search engines see it; in this way, you can apply strategies to improve your positioning and help you improve the ranking and relevance of your target keywords .

In this article, we've compiled some of the best free tools we know of and introduced you to the features of each one so you can get the most out of them for your SEO strategy .

HubSpot Website Grader
By simply entering your website's URL, you'll automatically receive a ranking with information about its SEO. It also allows you to enroll in HubSpot Academy 's SEO course that teaches you how to improve your website's SEO , user experience (UX), and other interesting subjects.

HubSpot Website Grader allows you to:

Gain insight into your website's performance in seconds, identify specific performance issues, and receive clear, actionable advice on how to fix them.
Support: Receive practical training on how you can improve your website.
Improve specific website issues: Access HubSpot Academy’s five-lesson course on website optimization to learn how to improve specific problem areas on your website.
Optimize your website for mobile.
Boost security and learn how to implement security best practices.
Improve the user experience and create one that is enjoyable for users.

Google Search Console
Google Search Console has a number of tools to help you appear in search engine results pages (SERPs) for the search words and phrases your target audience is using.

Search Console can help you perform an initial SEO analysis from scratch or update ghana mobile phone number list your current SEO strategy with new keywords. Google Search Console monitors, debugs, and optimizes your website without any coding knowledge.

For example, Google Search Console will show you how to optimize elements of your website such as:

Keywords: Discover the keywords that are currently ranking on your website.
Crawl Errors: Identify possible errors in the crawling of your website.
Mobile Responsiveness: Check if your website is optimized for mobile devices and find out where to improve your users' mobile experience.
Google Index: See how many of your web pages are in Google's index and if they are not, submit them through the tool itself for indexing.
Analytics and metrics: The website-related metrics that matter most to you, such as clicks, impressions, average click-through rate (CTR), and average position.
Google Analytics
Although Google Analytics has a paid version, the free version of the product can help you manage your website's SEO , especially if you combine it with Google Search Console, since all the data on your website's SEO will be processed centrally. In addition, you can make queries to identify areas of possible improvement with the keywords and phrases you want to position through your website.