The possibility of taking this tour of the 10 cities allows "professionals working in small companies and outside the large urban centres to access up-to-date information and learn from experts the tools necessary to start operating via the Internet" according to Martí
Manent, president of AECEM. but pays special attention to the target regions.
SMEs attending the programme will have access to betting data information. They will also be able to benefit from the programme by exchanging experiences to influence the development of their skills and thus increase the use of e-business tools in the company and become familiar with ICT in a natural way.
These SMEs can benefit from the advantages of e-commerce, as they could gain momentum in a new channel and obtain a wider range of customers, since more than 50% of users would increase their purchases on the Internet if there were a greater offer in the country, according to the study on B2C e-commerce 2008 by the
Red.es observatory. AECEM estimates that at the end of the project, more than 1,000 professionals from more than 600 companies established in areas of the target regions will have been trained.