What is latency and how does it affect your business?

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Anyone who works in IT understands that any detail can make a difference when it comes to implementing a project. And one of these details can be the time it takes for a server to receive, process and send a response to a user's command – also known as latency.

There is no escaping latency
Basically, latency on a server works like an order on a delivery app: you choose the dish, the information goes to the restaurant, which prepares the meal, and it will be delivered to your door by a delivery boy. If you are hungry and in a hurry, you will end up placing an order with a faster delivery time. It would be great if, when you make a purchase, the order automatically materialized on your table, wouldn't it? But we know that, according to the laws of physics, this is still impossible.

The exchange of information between a user and a south africa telegram lead server works in the same way: the data needs to travel back and forth, in a time measured in milliseconds. And these milliseconds make all the difference for those who work with large volumes and data processing, on a server executing millions of tasks at the same time. Latency will always exist, but the lower it is, the more agility is gained and the more processes are executed.

How to reduce latency?
Taking the delivery app example again: if you order a meal from a restaurant two blocks from home, it may arrive faster than a snack from a place on the other side of town. And this depends on several factors: traffic, how much food you ordered, whether it is a time of day when there are many orders, the vehicle used by the delivery person... It is no different with your server:

Latency in exchanging text data is lower than requests for images and videos;
The distance between the server and your client makes a difference: data travels a greater distance when the server is outside the country, generating more latency.
Link speed and support for high access demand affect project latency;
A server with robust configurations has more capacity and speed when processing multiple requests.
Lowest latency is in Under
To deliver the lowest possible latency to its customers, Under invests heavily in technology and innovation. The customers' dedicated and cloud servers are hosted in data centers in Brazil, located in São Paulo. High connectivity with the country's main internet providers and the use of Enterprise components in the assembly of the servers increase the processing and response speed of any project. Added to this is the fact that Under delivers the fastest link on the market: 10Gbps and unlimited 1Gbps link, with free data transfer to the server.