Professional Podcast: Why Add This Format to Your Content Marketing Strategy?

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Podcasts are undoubtedly gaining ground in the consumption of digital content. In the same way that a blog post on a given topic can be enriched with a video, podcasts are also very useful for expanding on the relevant information that users are looking for.

Connect with the audience
One of the main advantages of adding podcasts to your content is that users consume almost 100% of programs in this format: those who decide to listen to podcasts do so from beginning to end.

This is a huge benefit when you consider that the average blog visitor liberia business email list typically reads only a quarter of an article, or that videos see a significant drop in views after two minutes of playback. Capturing users’ attention for an entire hour? A win-win, no matter how you look at it.

On the other hand, the trust that regular podcasts generate in listeners opens an interesting door for paid advertising. When the audience has a high level of engagement with the program, they are more likely to purchase products advertised or presented in it.