In-person events in the post-Covid-19 era

[Dimaeiya333]

No one really knows what in-person events will look like after the pandemic, but we all know that “normal” is neither close nor easy. Health safety regulations are constantly changing and the effectiveness of vaccines against new variants of the virus and their effects make it difficult to see this future. Even when in-person events resume , it is likely that for a long time, most of our clients will not want or be able to physically participate in events.

Event organizers work hard to research and publish relevant information about what events should look like and what to consider when planning them.

Let's look at some of the aspects and topics we'll need to think about before we start inviting clients to our in-person events .

1. Strict hygiene measures

Just as owners of exhibition venues and event locations are clear that they must be scrupulous with their hygiene standards and strictly comply with the regulations in force at any given time, any marketing professional considering organizing an in-person event must also be strict in conveying maximum safety to attendees.

Event organisers will need to think about how to carry out all activities safely. For example, things as simple as the usual use of a single microphone passed between attendees during a question and answer session.

We must ensure that the facilities or spaces we choose to host our event are as clean and safe as possible. At first, everyone will tell us that they are fully committed to complying with all the measures, but we should still ask about details such as the number of people and frequency of cleaning, what they clean, etc. to see if they forget any important aspects.

2. The necessary social distancing

Most event attendees will demand that the activities offered have been designed to be carried out in absolute safety. When planning our event we must consider everything in conjunction with the venue or space to ensure that their expectations are met in every way.

Not only should we communicate that social distancing will be respected at our event, but we should also be explicit and explain our plan to regulate the flow of attendees and participants.

In areas where we expect more people to gather (corridors, rest areas, toilets, etc.) we should use more control personnel and clear signage. In areas where there is usually congestion, such as in front of registration counters, we can use self-service registration systems that minimize queues and contact between people. As in retail stores, we can use signage and create one-way circuits.

Apps and devices have already appeared on the market, such as bracelets that warn us if we do not respect the necessary distance.

3. What do we do with the catering?


Obviously, offering food and drink in buffet format is no longer possible, and is not expected t greece mobile phone number list o be so in the short or medium term. We should also avoid, as far as possible, having attendees queue to be served.

Some good practices will be:

Offer takeaway food and drink packs in disposable, environmentally friendly containers.
Limit the number of people in the catering area by distributing them in time slots.
Provide hand sanitizer stations at the entrance and exit of the area.
Use a different exit route than the entry route.
4. Promote contactless technologies


The COVID-19 crisis has acted as a catalyst that has accelerated the development and implementation of technologies that help event organizers provide touchscreens, event apps, temperature sensors and facial recognition, to name just a few.

Some of our event attendees will go to great lengths to minimize what they have to touch. They may not want to collect badge ribbons from a pile. They may not want to accept their printed badge from someone else. They may definitely prefer to use self-service kiosks for check-in. Likewise, they'd rather use an app on their phone than receive a printed program, brochure, or catalog.