The online channel is a very effective means of acquiring new customers, even more so than offline. On the Internet, every demand can find the right offer. Will the Internet become the contact machine?
Below are the possibilities for attracting customers from each medium offered by the network.
New customers at all hours
If in the offline world customer acquisition is done through, for example, call centers, in the online world the medium is search engine marketing. In call centers, you cannot be sure whether the botim data consumer will be at home when you call them, whether they will be able to answer a sales call, or even whether they will be interested in the offer or product you want to make them.
In the face of these obstacles, search engine marketing offers a number of advantages: the clickers are usually people who are interested in the product, because they are looking for information about it or a related topic; in addition, search engine marketing campaigns are active all the time, unless you want to limit them temporarily. But if the user finds advertising that matches what he is looking for, almost any time is a good time. The key to success with this tool is consistency and perseverance; you probably won't get results in a week.
For business-to-business (B2B) contacts , specialized search engines or directories are very suitable for finding new customers. These services offer links to the online presence and data on offline contacts.