Growth Hacking in Startups: Methodology in Marketing
If in the previous point we focused on explaining what growth hacking is, now it is time to know what its methodology is in 6 simple steps:
Working on the Creation of the Product or Service
Why start here?
Because for growth hacking to be able to sell a product or service in austria whatsapp number database an original, creative and cheaper way, it must have the best raw material. If the product is worth it, people will not only want to buy it: they will also want to recommend it and, thus, they will become your best brand advocates.
If you already have a product or service on the market, whether tangible or intangible, you should ask yourself if it works as you want and what aspects of it can be improved, always keeping an eye on the consumer.
Assessing the Market, Consumer, and Growth Hacking Funnel in Startups
Once the product is ready, the next step is to carry out the analysis of the data collected to define the behavior of your ideal customer and to be able to predict their customer's journey . That is, to think about their journey taking into account what they will do, how they will use the product, who they will interact with, among other relevant aspects.
It is precisely at these points that you will need to implement different hacks: tricks and creative ideas for attracting customers. A very useful tool at this time is the creation of a "conversion funnel" that leads users to the sale.
How? Through these 5 steps:
Finding the product. This happens when the user visits the website.
Create an account. Your email is currently being retained by the company.
Use the product. You are given a free sample.
Sharing what is consumed. It occurs when the consumer recommends it.
Pay for the item. The user purchases the paid version of the product.
But what is this technique that startups use?
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