Generate attraction with Email Marketing

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Email marketing is at the heart of lead generation efforts , so you need to make sure every aspect of your strategy is optimized for success. This means “attracting” prospects with compelling offers, as email must be personalized, interactive, and cost-effective.

Why is my email open rate so low? Why are my email campaigns not converting? What am I doing wrong? These are the questions every email marketer has asked themselves at some point.

If you find yourself asking these questions frequently, get over your email marketing woes and check out this post where we outline some best practices for lead generation- based email campaigns before you jump into your next campaign .

The steps to carry out Email Marketing campaigns
You may not find yourself in the above case because you do not have enough contacts to send effective emails, since lead generation campaigns through Email Marketing must first follow a process.

Below we provide you with the steps to follow (in numerical order) to obtain contacts and be able to carry out our Email Marketing campaigns :

Publish digital content on websites and social media to educate potential customers.
Have multiple CTAs and Landing Pages on the corporate website.
Capture email addresses provided by visitors in contact forms, as well as name, company, position and telephone number.
Continue educating potential customers through Email Marketing until they are ready to m accounting directors email address ake a purchase.
If you've eliminated email campaigns from the above scenario, your prospects wouldn't have scheduled, reliable content at their fingertips - they'd have to do the digging themselves. In today's sales lead generation business , we have to give our prospects a variety of engagement options, whether it's webinar invitations, event registrations, or links to your latest blog posts.

Ultimately, email marketing strategies are the best way to deliver the right message to the right person at the right time, and if done correctly, prospects will come to you when they are ready. No matter your company or industry, you should implement these strategies in order to educate and attract new customers.



At PGR we develop Email Marketing campaigns with the highest degree of personalization and segmentation with the purpose of building customer loyalty and generating potential leads.
Inbound Marketing