The goal of this stage is to collect the cost per click for the selected queries

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This can be done in the advertising campaign budget assessment tool : After you have selected a region, added queries and clicked “Calculate”, you will receive an approximate forecast – how many visitors and at what price you can get. For a business that can only “digest” a few orders per month (for example, in the construction and repair niche), you can set a small volume of traffic and have a constant load with penny expenses on advertising.


At this stage, your task is to choose a volume of traffic so that for most denmark email list phrases the numbers in the “amount written off” column fit within your acceptable cost per click. Once you have selected the desired traffic volume, the cost per click needs to be exported: This is what the resulting document looks like: Now you need to copy this data into an Excel file, it will look like this: Already at this stage, you can select obviously cheaper queries (approximately half of the queries have a click price of up to 100 rubles, half - more than 100 rubles) to launch budget advertising.


Or leave all the queries if the click price is acceptable. Let's move on to the next step - how not to waste money. We evaluate competitors' advertising and make the best offer The goal of this stage is to manually assess your competitiveness and mark it in the table . To do this, you need to look at what competitors are offering and for how much.