Landing Pages
landing page
These landing pages are where an interested user arrives and where they should find all the necessary information that motivates them to leave their data.
It is important to highlight the benefits that you will get by downloading the content and registering. In this sense, it is very important not to confuse benefits for the user with product features.
Each landing page should have a single objective, expressed in a belize whatsapp resource clear and concise message, about how to solve the user's problem or concern. If confusion is avoided, the chances of conversion increase; therefore, the CTA "Call to Action" must be understandable and visible without interruptions.
Another tool to keep in mind, in addition to the CTA, is the possibility of sharing the content on social networks. In this way, we can increase the visibility of the Landing Page with the same investment.
It is recommended not to overdo it with multimedia elements that distract the user. Infographics and attractive images that explain at a glance how the product or service works work very well.
Considering that most browsing occurs via mobile devices, the landing page must be responsive; that is, suitable for viewing in any way, regardless of the medium. It is necessary to have light images and have two types of adaptable forms and texts ready, to ensure that they can be viewed from mobile or computer.
Forms
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Through forms we can collect relevant data from users. For this reason, we must not overdo the questions and we must avoid having to scroll to view them in their entirety. One solution could be to place two fields to be completed in the same row so that they appear shorter.
If the user has reached the landing page, we must motivate him with good copy to make him decide to complete the form. It is also common to include a title that reinforces the decision or a simple welcome text.
Remember to include the terms and conditions that the user must accept, which also guarantee their privacy and security.