Optimizing the Five Important Parts of an Email

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With over 3.1 billion emails sent every second, it’s safe to say that email has become the most important communication channel in our daily lives. With so many emails coming in every day, businesses need to stand out from the competition. This means that creating an intriguing email is incredibly important for any email marketing campaign.

The messages you send can impact your deliverability, why vnpay database is important for marketing open rate, and click-through rate. Each part of the email plays a role and ultimately determines whether the reader clicks on the call to action (CTA) or not.

Emails can be divided into 5 main parts: sender, subject, greetings, body, and CTA. These sections make up 99% of emails and provide the optimal format for customer engagement and conversion optimization.



The main parts of a letter
Sender (from)
The “from” tag indicates the sender’s email address. Everyone pays attention to this part of the email because it is usually the first thing they see when they look at their inbox. Since the “from” tag occupies a significant place in the recipient’s inbox, you should make sure it matches the company name before sending.

The display name should match what the recipient subscribed to when they joined the mailing list. This makes it easier to identify the sender of the email and helps prevent accidental deletion.

Subject of the letter
The subject line is probably the most important part of an email. It is usually the main factor that determines whether the message will be read. When using a tagline for a newsletter, it is possible that the recipient's email provider may send the email directly to the spam folder. Using a string of characters, such as currency signs, will also have the same effect.

The subject line of the email should be accurate and informative, and it should make the reader want to know more about what is said in the email. Therefore, you should try to make the reader feel curious while remaining truthful. The recipient will lose trust if the subject line does not contain the topic that was stated.

Topics should be short and to the point, but not too short. They also use the scarcity tactic, as all offers are time-limited.

Preliminary link

Another part of the email that is accompanied by the subject is the pre-header, which precedes the subject line. It complements the subject line and is the opening line of the email body. In some email services, the pre-header is usually listed after the subject line so that the reader can get additional information before reading the main email.

When used correctly, preheaders can be a great way to grab readers' attention. It's best to write something that introduces the subject of the email and explains the recipient's purpose.

Greetings
The tone of an email is set at the beginning. The reader forms an opinion of what you want from them based on the first few lines. These first lines will also determine whether they continue reading. They may get a negative impression if you come across as too formal or impersonal. On the other hand, you also don’t want to come across as unprofessional, as this can also turn people off.

If you know the recipient's name, you can start by greeting them by name. If you don't know the name, instead of "To whom it may concern," it's better to say hello. The former sounds dry and formal. In business, you need to build relationships, so being friendly yet professional is always a smart strategy.

Text of the letter
Now it’s time to move on to the main body of the email. First of all, it’s important to make sure that the message always has value for the reader. This could be telling them about your brand, offering a discount, or keeping them updated on new products and services. The information should be clear, accurate, and relevant to the reader, whatever the purpose.

Email copy should contain content that subscribers want to read over and over again. Every email should be error-free. Long, rambling emails are a bad mood for everyone, especially those who receive dozens, if not hundreds, of unwanted emails every day. Even if the recipient opens the email, they will likely close it when they see a page-long essay.

The purpose of the email should be obvious. Keep the emails varied in content. Variety can be one of the most powerful weapons in the email arsenal. You can alternate between product recommendations, brand updates, or company newsletters.



Call to action
The goal of every email is to persuade the recipient to take some kind of action. A compelling call to action makes it easy for the reader to do what you want them to do, such as take an online survey or make a purchase.

The most important thing to remember when writing a call to action is that the message should be obvious. It should be crystal clear. A clickable button is one of the most effective ways to create a clear call to action. Keep the call to action to no more than five words.

To engage consumers, use active language. “Try our new service now” or “Buy now” are great examples of active language you can use. To create a sense of urgency, give them a reason to take immediate action. For example, put time limits on promotions so that customers have no reason to wait.

It is important to understand the different parts of an email and how they impact your marketing efforts. All emails should follow the style outlined above. While the core content may vary, consistency in the remaining components can help create a branded look. It can also increase response rates.